Our Work
Helping our clients meet their audiences is what we’re most proud of.
Debut has 25 years of creating highly engaging experiences.
Project Details
Global CRM Tech Company:
Enhancing Engagement through Strategic Mood Induction
Challenge: In the dynamic environment of a major technology event, attendees can quickly become overstimulated, impacting their ability to engage meaningfully with content and experiences.
Solution: We employed what we call strategic mood induction techniques by meticulously designing the soundscape of the event’s epicenter to regulate arousal levels and optimize dopamine release. By incorporating evidence-based music and sound elements, we fostered a positive emotional experience that strengthened brand perception. Additionally, we reimagined the placement and design of interactive zones to maximize information transfer and engagement.
Leading Search Engine Provider:
Innovating Event Design with the Experience Audit™
Challenge: A cutting-edge think tank focused on the future of live experiences needed to measure the effectiveness of their innovative activations and develop strategies for greater engagement.
Solution: Partnering with their team, we conducted a behavioral Experience Audit™ to assess spatial zones, sensory boundaries, and design elements that fostered deeper connections and moments of restoration. Our insights guided the creation of environments that enhanced audience engagement, ensuring the event's design resonated with attendees.
Global Biopharmaceutical Company:
Creating Calm and Cognitive Resonance™
Challenge: Attendees at key industry events were arriving overstimulated and overwhelmed, diminishing their ability to engage effectively.
Solution: Using our Experience Audit™ and over two months of behavioral research, we identified the need for a resonant and restorative environment, contrasting the loud, high-energy spaces of competitors. We redesigned the overall event space using cognitive restoration strategies to attract attention rather than compete for it. The results were significant: a 100% increase in attendance, over double the time spent interacting, and improved downstream sales performance.
“The process really opened our eyes to the possibilities when we step into our customer's shoes and go beyond traditional execution.”
Executive Director,
Worldwide Engagement,
Global Biopharmaceutical Company
North American Pharmaceutical Leader:
Forging Emotional Connections with the Inner Voice Experience™
Challenge: The client sought to create a deeper emotional connection between their team and the experiences of patients and caregivers.
Solution: At their Annual National Meeting, we implemented our proprietary Inner Voice Experience™, capturing the audience's attention and sustaining it at over 99% throughout the event. And increasing retention during the hour following by 16%. This immersive approach fostered a powerful emotional environment, leaving a lasting impact on the attendees.
Top Biotechnology Firm:
Reconnecting with Mission through Strategic Mood Induction
Challenge: To bring the company’s mission to life in a way that would resonate more affecting and deeply with internal stakeholders and external audiences alike.
Solution: We developed an innovative program featuring expertly designed interactive panel discussions and behaviorally-informed, cinematic patient documentaries. This approach created an emotionally charged, immersive experience that highlighted the human impact of the company’s work, setting a new standard for patient engagement and communication within the organization.
Global Healthcare Innovator:
Engaging Employees through Vision-Casting
Challenge: With new leadership and ambitious goals for 2030, the client needed a strategy to galvanize employees around their strategic vision.
Solution: Utilizing behavioral insights, we crafted a compelling experience strategy and theme for their National Conference. The approach focused on vision-casting to inspire employees, fostering a strong sense of purpose and engagement in achieving the company's long-term goals.
Global Automotive Manufacturer:
Maximizing Impact in a Digital World
Challenge: Transitioning a traditionally lengthy in-person event into a concise, impactful virtual format without losing the depth of content, engagement and measurable impact.
Solution: We reimagined the client’s National Dealer Meeting as a 2.5-hour virtual experience, condensing over three days of content into a focused format. Leveraging a range of behavioral insights, including the Audience Priming Effect™, we pre-engaged participants to ensure maximum focus and retention, delivering the same key messages with enhanced efficiency and impact.