Experience Audit™
In a behavioral Experience Audit, we take a holistic approach to understanding engagement. Led by our team of Behavioral Scientists, our approach goes far beyond traditional analytics to examine the context and ecosystem of your experience. We uncover the barriers and drivers of your desired behaviors, the experiential and environmental design elements that adversely or positively affect your audience, and the opportunities for enhancement informed by the latest behavioral and psychological literature.
The result is a highly useful and guiding report that seeks out the why, grounded in behavioral science, that allows you to design and improve deeper engagement over time. Or, to quickly correct course.
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An Experience Audit is a science-based analysis of every touchpoint within an event, brand interaction, or other customer journey. It's a deep dive into how your audience engages with your brand, both emotionally and cognitively, allowing you to identify what resonates and where there may be areas for improvement.
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In today’s fast-paced world, creating a memorable and impactful experience is more important than ever. An Experience Audit helps you understand where your event or brand journey is excelling and where there’s opportunity. By purposely aligning elements of the experience with your audience’s needs, desires, and behaviors, you ensure that your brand experience/event creates lasting connections and meaningful results.
What do we assess in an Experience Audit?
Cognitive alignment
Does the experience align with your audience’s expectations and perceptions? We look at how your messaging, design, and activities resonate cognitively to make sure your message is clear and compelling.
Sustainability & inclusivity
Today’s audiences expect conscious, sustainable, and inclusive practices. We examine whether your experience meets these expectations and suggest ways to improve.
User journey mapping
Every touchpoint matters. We evaluate the flow of your event or brand journey, identifying friction points or moments of disconnect that could impact the overall experience.
Emotional engagement
We analyze how well your experience connects with attendees on an emotional level, pinpointing the moments that evoke the strongest feelings and reactions.
Behavioral triggers
Understanding how people behave during your event or interaction is key. We assess how effectively the experience encourages desired actions, from participation and engagement to decision-making and post-event follow-up.
Sensory design
From lighting to sound, every sensory element plays a role in how your audience feels. We evaluate how the sensory environment supports or hinders the overall experience.
How it works
Data collection
We gather information through audience surveys, behavior tracking, and direct observations of your event or experience.
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Analysis
Our team of behavioral scientists, designers, and experience experts analyzes the data to identify patterns, opportunities, and areas for enhancement.
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Actionable insights
We provide a detailed report with actionable insights and recommendations on how to improve emotional engagement, behavioral outcomes, and overall resonance.
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Implementation support
We don't just stop at recommendations—we can also work with your team to implement changes that will create more meaningful, memorable experiences.
Benefits of an Experience Audit?
Optimized user journey
Create a seamless flow that guides participants naturally from start to finish.
Higher retention & recall
Ensure your audience remembers the key takeaways long after the experience ends.
Increased engagement
Pinpoint what keeps your audience engaged and what may be causing drop-offs.
Deeper emotional connections
Build experiences that resonate on a deeper level by understanding how people feel during your event.
Enhanced brand loyalty
When people feel connected, they’re more likely to stay loyal to your brand or message.